PROMOTION COMPAIGN

 

Velo Park advertising campaign is aimed at promoting the exhibition among the wide circles and attracting active target audience to this unique event in the cycling industry! The promotion campaign included advertising in the specialized and general press, outdoor advertising, radio announcements, direct mail, BTL events, etc.

Printed Media

Advertising, articles and announcements in specialized and glossy media: Eclectic, PRO VELO, Sportb2b, Nauka I Technika, Sostoyatelnyi Investor, SportMagazine, SportTovary, Territoriya and many others.

Internet

Articles, news, banners at the following web-sites:
32spokes.ru, Bike4u.ru, Biketrials.ru, BMX.RU, DHFR.ru, Dirt.ru, ex3m.su, Extremal.ru, Gfhome.ru, Korolev-riders.ru, navelikah.ru, nedoma.ru, RIDE.ru, Sarbike.ru, sportex-tc.ru, sportextrem.ru, veloclub.ru, velomesto.ru, velolive.com, Velomania.ru, vipmoskva.ru, yoltica.com, boombotix.ru, championat.com, fvsmoscow.ru, unicikl.ru, fashion-concert.org, extreme-shop.ru, souzconsalt.com, imb2b.com, 5koleso.ru, provelomag.ru, sportb2b.ru, nt-magazine.ru, wealthinvestor.ru, sportmagazin.net, territoriya.info, veter.turizm.ru, eclectic-magazine.ru , subscribe.ru, прессспорт.рф and others.

TV advertising

Video announcements on federal and specialized TV channels:
100 video announcements on Sport 1
100 video announcements on Moscow 24

Radio advertising

Radio announcements on federal and specialized radio stations:
120 advertising announcements on Megapolis FM
4 event announcements on Megapolis FM.
2 drawings of invitation tickets to the show on Megapolis FM.

Social Networks

Exhibition promotion in social networks (Facebook, Vkontakte), attraction of the target audience, creating thematic resource, preparation of original content (photos, videos, copywriting), media viruses and internet resources preparation during the whole period of event organizing, target audience reaction formation during the whole period of event organizing.

Outdoor Advertising

A4 posters in specialized shops and shopping centers in Moscow (29 shops).
Video announcements at 8x7 m plasma screens in the central streets of Moscow (12 plasma screens, 18096 runs)
9,2x6,9 m LED screens at IEC “Crocus Expo” facade (2 screens, 8640 runs)
24x9 m LED screens at IEC “Crocus Expo” stele (1 screen, 4320 runs)
3x1 m banners on sports sites and parks in Moscow and Moscow region’s sports resorts (46 banners).

Direct Mailing

Direct mail of promotional brochures by the VIP data base (over 5,000 addresses)
Direct mail of invitations to the branch specialists and target audience by the organizer’s professional data base (25,000 addresses)

HTML Mailing

Monthly html mailing to the industry experts by the organizer’s professional data base (25,000 addresses)

International Exhibitions

Distribution of promotion materials on the following international exhibitions: “Eurobike” (Germany), “EICMA” (Italy), Taipei Cycle Show, China Cycle Show (China)

Вело Парк 2010 Вело Парк 2010 Вело Парк 2010 Вело Парк 2010 Вело Парк 2010